The original version of this article was published at www.susankostal.com on November 15, 2017. I’ve been immersed in social media lately (beyond my typical compulsion), and thinking a lot about how best to teach both concepts and practical…
Law Firm Differentiation – Going Beyond “Full Service” & “Client Focused”
On October 12, the San Francisco Bay Area Chapter of the Legal Marketing Association hosted a panel discussion about law firm differentiation. The panelists included two senior law firm marketers — Brian Colucci, Chief Marketing Officer at Kilpatrick Townsend &…