Understanding the Difference Between a Website Redesign and Refresh
Members of the San Francisco Bar Association may find themselves at a crossroads when considering whether to redesign or refresh their law firm’s website. Knowing the distinction between these two processes can help in making an informed decision.
A website redesign involves a comprehensive overhaul of your firm’s online presence. This process includes evaluating current performance, fixing functionality issues, improving visitor engagement, and updating the visual identity and structure of the site.
Essentially, it means creating a new website from scratch.
Key Aspects of a Law Firm Website Redesign
- Developing a new visual design, color scheme, typography, and branding
- Reorganizing the information architecture
- Conducting a content audit, rewriting content, optimizing for SEO, and adding new content
- Ensuring accessibility standards are met
- Improving navigation and site menus
- Optimizing page templates and layouts for different screen sizes
- Reviewing and enhancing website features and tools
- Rebuilding the site on a new content management system (CMS), if necessary
A redesign provides a fresh start and can significantly impact how your clients and potential clients perceive your firm. It’s a substantial investment that, when done correctly, can improve functionality and overall user experience.
In contrast, a website refresh is less extensive but still aims to make significant improvements. It focuses on updating specific elements without overhauling the entire site.
Components of a Law Firm Website Refresh
- Updating visual elements and design tweaks
- Conducting a content audit and making necessary updates
- Adjusting page layouts for better mobile experiences and accessibility
- Improving page-load times and overall performance
An effective website refresh can modernize your site, improving its appearance and functionality without the time and budget required for a full redesign. It can be an excellent option if your site already has a solid foundation but needs some updates to stay current and competitive.
Final Thoughts
In today’s competitive legal market, having an optimized and modern website is crucial for attracting and retaining clients. Whether you decide on a comprehensive redesign or a more targeted refresh, both approaches offer significant benefits. By carefully assessing your firm’s needs and setting clear goals, you can ensure that your website effectively supports your practice’s growth and client engagement.
By implementing these strategies, you can enhance your law firm’s online presence and better serve your clients. If you’d like to explore how a website redesign or refresh can generate better results for your law firm, let’s schedule a time to chat. I look forward to helping you build a stronger online presence.
Author Bio
Marc Apple is the founder of Forward Push, a marketing and advertising agency that helps law firms with creative, research-driven marketing. He has successfully helped firms increase their client count and revenue through tailored marketing strategies. Marc excels at understanding and solving marketing challenges. He is available to discuss marketing strategies, music, and BBQ.