Let’s imagine for a moment that you’re at a large conference. There are hundreds of people there. You don’t recognize anyone. How does this make you feel? Some of us love meeting new people. For others, this makes our pulse…
Five Takeaways from the Legal Marketing Technology Conference/West
This article was first published at www.attorneyatwork.com. You can find the original article at www.attorneyatwork.com/legal-marketing-technology-out-west. Technical and social skills don’t always go hand-in-hand. But in today’s marketplace, it is crucial to master (or hire) both. According to John Ray, Google’s Industry Head –…
Seven Content Marketing Tips for Lawyers
This article was first published at www.attorneyatwork.com. You can find the original article at www.attorneyatwork.com/seven-content-marketing-tips-for-lawyers. “Content marketing” is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a “technique of creating and distributing relevant and valuable content to…
Serving Those That Serve Us: Assist Military Personnel This Veterans Day
In 1945, World War II veteran Raymond Weeks from Birmingham, Alabama, had the idea to expand Armistice Day to celebrate all veterans, not just those who had died in World War I. Weeks has been referred to as the “Father…
Be Clear and Intentional About Your Leadership Brand
What do you think of when you hear the word “branding?” Executive coach and founder of Strategic Brand Intelligence, Carol Isozaki brought an important and expanded version of this concept as she kicked off Golden Gate University’s Business Leadership series.…
Legal Writing Tip: Get Moving on The Plain English Movement
The Plain English movement is now several decades old. But as a professional editor, I’m still astonished at the wordy and legalese-laden documents out there. Whether you’re bumping up against page limits or just want your document to be more…
What In-House Counsel Want from Outside Attorneys
With decreased demand for outside legal services, in-house attorneys are looking for innovative ways outside law firms can bring greater value to the table. To better understand how in-house counsel selects and partners with outside attorneys, the Legal Marketing Association…
Seasoned Lawyer Referral Panel Member Bruce Bernstein Offers Advice for the Next Generation of Attorneys
The Lawyer Referral and Information Service (LRIS) has had the pleasure of counting attorney Bruce Bernstein, Bruce R. Bernstein Law Office, among its longest serving members. A panel attorney since 1991, Bernstein recently settled an LRIS labor relations case involving…
Does Marketing Play a Role in Your Law Firm’s Lateral Recruiting and Integration?
A recent Legal Marketing Association – Bay Area (LMA-Bay Area) event played to a full house of legal marketers, recruiters and administrators. The topics included the role of marketing professionals in all parts of lateral recruiting and integration, including attracting…
Legal Writing Tip: It’s All in the Numbers
Writing numbers can be tricky, especially because there are conflicting rules about how to do it. The Associated Press, for example, has different guidelines than other popular style manuals. And everybody’s rules seem to have complicated exceptions. In general, as…
Solo and Small Firm Toolkit
A guide to hanging your own shingle, written by San Francisco attorneys Download the Solo & Small Firm Toolkit Please enter your name and email address below to get your free copy of the toolkit:
Perceptions of Lawyers Improves One Client at a Time with Lawyer Referral and Information Service
A July article in the ABA Journal titled “How Much Do People Think Lawyers Contribute to Society?” quoted a Pew Research poll finding that only 18% of Americans think lawyers contribute significantly to society and 34% believe lawyers contribute little…