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Bar Association of San Francisco Events Calendar

The Bar Association of San Francisco presents
Marketing and Branding your Law Firm

December 18, 2017: 12:00 pm - 1:30 pm

Register For Webcast Replay

Speakers
Sean Stonehouse
Sales Director - California
Law Firm Marketing
Media Smack

Zach Thompson
Owner
Media Smack

Are you frustrated with your online presence and are not sure how to improve it? Stop procrastinating and get in the game! Does the 1st page of Google seem impossible to reach? It's not as far away as you think, come to learn more...Does Google Adwords & Paid Search seem like a waste of your money? Learn a better way to invest your marketing budget.

This educational seminar is designed to be life changing to not only the solo attorney firm, but all the way up to a firm with 50 attorneys. The reason is because every law firm views the way they attract clients as either 100% Referral-based or Some referrals, but actively marketing to attract specific type of prospective client and/or case. In either case, 85% of consumers making a decision on which attorney they eventually choose to call, begin their search online. This means that even if they receive your name as a referral, they usually also receive two other names as well. Out of those referrals and based on their individual research, 40% of those prospective clients end up choosing the attorney with the most credibility online, to validate their decision- rather than trusting the referral alone.

Topics
• Start-Up Marketing
• Lawyer Directories & Yelp
• Paid Advertising vs. SEO vs. Social Media vs. Blogging
• Budgeting for Advertising
• Ethical Considerations for Advertising
• The Power of Video & You Tube
• How Important are Reviews

Location

Online Only

Schedule

Program: 12:00 - 1:00 p.m.

Event Code: R170114

Questions about our seminars and the registration process?

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